Around 1986, André Werner and Wolfram Odin started a series of anonymous public interventions in the art world. Subliminal messages popped up under the label A&O, incompatible reception systems. Eventually A&O became a gallery space in the center of Kreuzberg. The program covered a wide range of disciplines, from conceptual art to lectures and screenings of video art, mainly from Berlin and New York, partly in cooperation with the Mike Steiner video gallery (the only TV broadcaster solely dedicated to video art). The former mom-and-pop store served as the base for many art events and live video performances that would take place in other galleries, abandoned buildings or in the streets.
In 1994 Cosima Reif and André Werner started to develop a film entitled “In the Eye of the Hunter, In the Heart of the Collector”. It was an attempt to recap and concentrate the reflections on mass media that triggered all the happenings surrounding A&O. The film was never finished but in retrospect the script may be read as a manifesto from that time.